As logo designs are specific in order to companies and upholds their brand name identity, designing logos is completely a subjective and creative profession. Taking up this job requires the particular designer to consider various critical aspects. Creative efficiency plays a vital role whilst taking logo design decisions.
Although clients will discuss the scope, look and objective of a logo before the designer conceptualizes it, it should be considered that the designer is in fact, the better individual to understand the scope of a logo.
There are clients who will often demand fulfillment of exact specifications, like “Make the logo colour red”, “Adjust font size to sixteen pt”, “Set a circular image”, etc . This not only narrows the scope of the designer, but also provides him hardly any opportunity to attempt different things. However , there are also clients who rely on the decisions of a designer and gives him the liberty to bring their innovative thoughts into action.
While attempting to design an eye-catching brand name logo design, you must carefully choose the right elements for the design. However , where most designers fumble is in their choice of types of logo. The following points will help you make the right choice whilst working on client projects:
Type-based Logos: Type based or textual design is a common form of logo design. Here, you may mention the name of the company within either a plain or stylized typeface.
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This helps register the name of the company within the minds of the customer at the 1st look. For instance, the logos associated with famous brands like FedEx, Google, Microsoft, YouTube, etc . has provided them their brand identity.
Symbol-based Logos: Symbol based logos depend on specific symbols. Here, the company name is not visible in the logo. Therefore , you are required to be creative with the styles so as to generate a lasting impression on customers. The symbol might include a pictogram, a figure, a mark or a specific symbol that will portrays what the company stands for. Popular brands like Apple, Puma and Shell makes use of such a logo design in order to represent their corporate identity.
Abstract Trademarks: Many companies make use of abstract logos to represent their brand identification. Such logos use innovative symptoms or graphics that sums in the identity of the company for the audience. However , as a designer, you should keep in mind that creating such a logo demands you to do a detailed research in regards to the company. For instance, LabVantage Inc., an application company, uses a logo that has a reverse “V” sign to indicate their development potential.
Initial Based Logo: You may also opt to form you client’s logo based on their initials. Use brief initials instead of using lengthy names to represent your client’s trademark. This makes the brand known by acronym used. For instance, the logos of Honda and Mac Donald’s best qualify as an initial dependent logo where they use ‘H’ plus ‘M’, respectively.
Badge Style Logos: Badge or emblem style logo is mostly used to represent automobile, sports brands or universities. The trademarks of car brands like BMW, Mercedes or universities like Howard or Oxford have badge style trademarks.
Whatever be the style of logo you select, you should always keep in mind that custom logo design is not really an easy task. Use your skills to the best to create something that sets a standard standard for other companies in the exact same sector.