Previously being in the ATM machine business for almost two decades I’ve been able to unlock the particular mystery behind how ATM Machines Work as a Business. There is no magic concoction, but there are several pit falls plus traps that can be avoided if you work with an experienced ATM company. It’s very much like a vending business, the main variations are this vending machine dispenses cash and deals with the financial regulations. The only inventory is twenty dollar bills.
The ATM Company is straight forward. Let’s look at all the parts.
You have a piece of hardware (The ATM Machine).
You need a good area (retail store, parking lot, restaurant, condo complex, office building, hospital, medical building, airport, etc).
You need to fill the ATM with Cash (yourself, the location manger or an armored car company).
You need a reputable ATM Company (they have contracts having an ATM processor, sponsoring bank, shift your money between banks, provide claims and online reporting) They should also provide technical support, but some don’t.
You need your personal bank account, where funds are deposited if you load cash.
The income comes from the surcharge (fee clients pay to use the ATM) a portion of the interchange (the fee banking institutions have to pay the network and processor) and then they deduct some system fees. This works out to a small amount more than the surcharge (we’ll explain later or you can jump to the bottom).
Many ATM companies try to ensure it is seem complicated but if you’ve done it long enough it should be a simple process. ATM companies that claims to sell you locations, or discover you ATM spots and get you to definitely invest in them are most likely scams.
Individually if I found a good location to put an ATM into why would certainly I offer it to someone else if I could put my own CREDIT in there and make a profit. There are a few reasons, maybe I’m out-of-state and require someone locally, okay, that’s a good reason. But if I’m local to the location I would never get rid of a good spot unless I was exiting the business or selling a route.
Knowing the rules, getting all the facts and crunching all the numbers can ensure that if you invest in ATM that you’ll make a wise investment and good business choice. Like any business you want to know how much you need to invest and what the come back is. This is the ROI. How long is it going to take and is the income better than other known instruments. May be the ROI better than keeping the cash in the bank in a regular savings account. Properly, these days just about anything pays better than a savings account. Just like real estate, it’s all about location, location, location.
If you pick the wrong ATM Company to help you navigate the waters the costs can attach up effecting your ROI.
The ATM Machine.
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Obviously a key component to your business. Buying the wrong machine, an outdated machine (not in compliance), or not getting a machine from one from the top three manufacturers (Triton, Tranax, Hyosung) can be a nightmare. Free position, through-the-wall or kiosk, what is the best for your needs?
The Location: Another key aspect of make sure you’re successful it in order to verify how many people visit the location you select. Do they accept credit cards? Are they an all cash business? Do you know the other important questions. An experienced CREDIT company can help you answer all these queries and more to help you determine if the location could have good potential.
Who loads money: The ATM owner and the cash loader typically share the lions portion of the ATM revenue. So if you plan to own the ATM and load this yourself, you will obviously keep most of the revenue. Other than the cost of the space (you actually may rent it, sign a placement agreement for a portion of the earnings, etc). There are many types of deals you can make. Armored car service is only a viable choice if the ATM does really well (over 500 transactions monthly). Armored movile site is expensive and typically price prohibitive for retail ATM machines.
A reputible ATM company will help you with all the above information but more importantly they should help you with the process of ordering your ATM, arranging for delivery, installation, training and programming to ensure the cash transactions are reliable and safe.
A good ATM company should also supply 24/7 toll-free technical support. We notice many ATM companies that may offer this. However they appear to be very much because they offer an unusually high rebate. But what good is a high rebate if your machine comes with an error code or problem or perhaps you have an issue you can’t get resolved because you don’t have anyone to call to assist you. Or when you do call, no one ever answers the phone. The extra few pennies you can earn from some of these ATM businesses can cost you hundreds of dollars when it comes to requiring service. Don’t be penny wise and pound foolish.
How do you make Money with ATM Machines?
Your ATM fees the card holder a fee (referred to as a surcharge or convenience fee) you, the ATM proprietor, set this fee. Depending on the ATM Company you sign up with you get most or all of this fee along with a portion of the interchange. Banks pay out a small fee to the ATM systems for connecting the cardholder to the bank, this is the interchange.
There are many variations plus deals similar to credit card processing. An honest ATM Company should give you completely of the surcharge and depending on the amount of transactions your ATM does or maybe the size of your ATM portfolio (if you have several machines), they will give you up to $0. 15 of the interchange.
To manage your ATM’s you should make sure the CREDIT company offers 365 day toll-free technology support 24/7. They should also provide a person monthly statements and access to keep track of your ATM machine online at no cost. Other benefits of a reputable ATM business include no monthly minimums, simply no monthly fees, and no statement fees. Small, inexperienced ATM companies that will can’t offer economies of level may charge for services whereas others do not. Caviate Emptor, allow the buyer beware!
Want to know more about the ATM business? Check out the links within the authors resource box below.
Noah Neuerlich is President and CEO associated with Intelligent eCommerce, Inc. Founder associated with ATMDepot. com a professional ATM Business which provides a wealth of information and resources on everything you would need to know about how CREDIT Machines work and the ATM Device Business.
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