Festive seasons are a quite common occasions in our multi cultured country. Whether it’s Corporate gifts for New Years, Holi, Diwali or Christmas everything can be presented with much enthusiasm. Along with the festive siesta come a lot of obligations. Gifts hold a pivotal position during such events.
Gifting has emerged as a fad, not only for domestic purposes but also at corporate associations. Corporate gifting is one such development that seems to be at a skyrocketing high these days. With a boom in this field, gifting utility items at affordable prices appears to be the key goal.
A smart amalgamation of aesthetic and utility items offers emerged in order to strengthen an industry¡¯s relationship with its clients and workers without spending a fortune. The trend has observed an upsurge in the last few years plus according to industry insiders.
Consumers these days are opting for assorted items at easy prices. They are looking for items that are exclusive and premium quality.
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Corporate companies are shying away from gifting traditional items such as diaries and small electric appliances as earlier to contemporary as well as niche pieces. This trend has been picked up by the non corporate consumers as well.
Utensils and kitchen appliances have taken a backseat while, modern art, gift hampers, natural leather storage items and other such items seem to be in demand. Along with the shift in gifting trends, e- commerce has additionally picked up pace and is on a regular rise. In the Indian market, these days maximum corporate gifting takes place by means of this medium. With the prospect associated with growing demand during the season, lifestyle luxury companies, silverware manufacturers and importers of glassware and porcelain are going all out to woo the corporates.
Intriguingly, people in the business declare of the Rs 1, 000 crore blown up on corporate gifts, the particular pharmaceutical industry contributes nearly Rs 600 crore (Rs 6 billion). Among the other big spenders are the IT and FMCG companies.
Fashionable is no longer confined to the company’s partners and associates. It has also be a way to motivate employees. Easy availability of durable products at competitive prices has also added luster to this time of year.
Corporate gifts are now customary and even expected. Corporate gifts should communicate appreciation and be tangible tokens of gratitude with a lasting shelf living. Companies must ensure the gifts they may be giving send the right message and therefore are valued by their recipients. There are certain steps to ensure an effective gifting season. Remaining on trend is a major offer. If you are trending, you are saleable. Personalization has become a key feature these days. Each corporate wishes to add brand value to its gifts by designing and adding a personal touch into it. Also corporate gift baskets are quite a trend these days. Assorted gifts are always desirable. A focus on the customer is necessary as working as per your own clients needs you gain more credibility. Making a statement is important.
Corporate presents should emphasize the values of the company and signify appropriate emotions of appreciation towards the recipient. A memorable presentation is as important since the gift itself.